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HORWATH HTL GLOBAL HOTEL MARKET SENTIMENT SURVEY
February 2010 The Horwath HTL Global Hotel Market Sentiment Survey was designed to provide the global hotel industry a quick assessment of the market outlook for the coming 12 months. The survey focuses on the outlook for occupancy, average room rates and total revenue. Hoteliers were asked to assess the impact of key factors that drive room night demand growth as well as rate the outlook for each major demand segment. The survey was conducted across 55 countries and received over 2,000 responses. |
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